Is sustainability simply tangential to your overall business strategy? Maybe you feel your approach to date has just been a tick box exercise – you’ve done things because your competitors have, and you’ve fitted your activities into a one-size-fits-all framework.
Our team at WSP will challenge you on this approach. We’d argue that real success comes from personalising the sustainability agenda to your company. Identifying the issues that are material to you. This approach engages all stakeholders, opens up new opportunities and gives you competitive edge. It also makes a positive impact on your bottom line.
There are a number of ways to develop a strategy, but an effective starting point is to ask what sustainability means across the value chain in your business. For many organisations we help them to map this visually on one page.
How does this work?
- Step 1 is about mapping your company’s value chain – we’ll break your business into primary activities and support activities.
- Step 2 is to understand the key sustainability issues that impact on your company in these areas. This can be achieved by reviewing the robustness of your current programme, interviewing your people, carrying out desk research and if required, comparing your performance against benchmark companies.
- Step 3 is to put a monetary value against the risks from not addressing an issue compared to the potential opportunity to be gained from an initiative, all expressed as net present value.
- Step 4 is to develop a prioritised action plan, appropriate to your business that can address the key sustainability opportunities.
A one page summary matrix is perfect for presenting to management teams and boards. Visual, immediate, personal and with financial metrics. You get an immediate view on how sustainability issues impact your business.
We can then help you to prioritise your sustainability activities and streamline it with other business goals to ensure sustainability is driven through core activities.